UI design Fundamentals - Video 2 - Introduction to User-Centered design

Hi there! It’s me again.

And today I’m going to give you some information about user-centered design.

To begin with...It might look like a routine, but you really should define what are you trying to pursue. What are your exact goals when you design?


In some cases design plays a problem-solving role like in industrial design, whereas in web design it is more likely to be delivering or displaying information/offer. I’m not pretending to be 100% right but in my view, web design roughly consists of user-interface and graphic design.


So..let's take a closer look here.

Imagine a person wants to buy an mp3 player and this user is already surfing an online-shop. Interface should help a person to find the wanted product. Otherwise, it won’t be “user-friendly” or the so-called “user-centered” design.


Web design that is strongly oriented on business will have tons of ads and unnecessary buttons that will prevent users from finding and finally, buying the product. That is the opposite of user-centered design. This is the most common reason behind your hesitation to add certain websites in the list of your favorites.


But let’s get back to the “right” design.

In order to achieve the best results it is necessary to design a usable and accessible  interface. And this is a purpose of my course. However, you need to keep in mind that you’re creating a human-friendly interface. And by that I mean, taking into account the basic characteristics of human nature, such as mood, emotions and so on.