Having more than 18 years of experience in the design field gives me the
opportunity to uncover and share the design principles and spot the lights to this industry in first
person. Over my career I was involved in projects for well-known brands such as BBC, PUMA, Chrysler,
Mitsubishi and World Bank.
This training will be valuable not only for people who want to become designers, but also for those who
want to become familiar with industry, in this list could be product owners, team-leaders, product
managers, online marketers and others.
Besides tuition in creative areas of expertise you’ll be given advice on how to find and behave with
your prospective clients and manage your projects.
In my I use a general-to-specific method which contributes to both design theory and practise.
You’ll be given hometasks and feedback will be provided to point on areas of improvement.
The whole product design knowledge base could be divided to following topics: