80%

of startups fail

because users don’t understand how to use the product

As a freelance web designer, I create MVP-ready app designs and user flows that users understand instantly.
Trusted by teams and founders across industries
You don’t need a shiny UI.
You need a product shaped by a web design expert who knows how startups grow.
I focus on the product strategy and design an app users understand from the first click.
Faster validation
Less development waste
More user retention
Bad design kills startups.
Even great products fail if the web design doesn't guide the user.
  • Confusing navigation
    Awkward labeling or complex menus make users abandon key features.
  • Weak calls-to-action (CTAs)
    Vague buttons like "Learn More" fail to drive conversions.
  • Outdated app design
    Confuses users and lowers trust in your product.
  • Generic templates from cheap web design companies
    Look the same as everyone else — no brand value, no conversion.
  • No feedback from real users
    You’re designing blind. Guesswork leads to churn and lost revenue.
I design frictionless experiences that
  • Reduce user steps by 30-50%
    Streamlined flows prevent drop-offs (e.g., onboarding in 3 clicks vs. 7).
  • Boost trust with polished UI
    Consistent typography, spacing, and micro-interactions signal professionalism.
  • Include developer-ready specs
    Auto-layouts in Figma + exportable assets save 20+ engineering hours.
I’m Arthur — a freelance web designer with 20+ years of experience in app design and startup-focused web design.
  • Clarify your idea & user goals
    1-hour workshop to define core features and prioritize MVP.
  • Create user flow & wireframes
    Low-fidelity prototypes to test logic before UI design.
  • Design responsive UI in Figma
    Pixel-perfect screens for all devices (mobile-first approach).
  • Provide dev-ready files with UI Kit
    Components, styles, and interaction notes for seamless handoff.
  • Support implementation optional
    2-4 hours/week to answer dev questions during build.

What you’d get from a top web design agency — delivered by an independent web designer.

User flows & wireframes
Blueprint of key journeys to align stakeholders.
Clickable prototype optional
Interactive demo for user testing or investor pitches.
UI screens
High-fidelity designs tailored to your brand.
Design system
Reusable colors, fonts, and components for future scaling.
Developer-ready handoff
Figma files with auto-layouts, specs, and asset exports.
Optional landing page for pre-launch optional
Campaign-focused design to capture early signups.
Why founders trust me
  • 20+ years in design
    From early web to SaaS and mobile apps.
  • Global projects
    Clients in USA, Australia, Europe, and Asia.
  • Ex-Head of IT at 400+ FTE holding
    Speak both "design" and "business" fluently.
  • Founder of MedNote
    Health app with 1K+ installs in a week and 5 ★ ratings.
  • Developer-ready Figma files
    Engineers love my organized layers and constraints.
  • Worked with Puma, World Bank, etc.
    Scaled solutions for enterprises and startups alike.
A few of my past projects
Mednote
Medical Records Tracker. Mobile application.
RouteOne ELD
Electronic Logging Device SaaS. Web & Mobile applications.
RouteOne GO
Truck-specific navigation application. Web & Mobile applications.
Fintech
GRO Capital
Flexible capital platform for businesses. Web SaaS.
Geoprove
Location Data Verification. Web SaaS.
Aesthetic Record
EMR & Practice Management. Web SaaS.
Startup-friendly pricing
Need something custom? Get a Quote
Starter MVP
A lunch set for a week / 1 person
$995
  • Up to 7 screens
  • User flow + UI
  • 1 round of revisions
  • Handoff included
Growth MVP
A lunch set for a week / 2 persons
$3,399
  • Up to 15 screens
  • Wireframes, UI kit, clickable prototype
  • 2 rounds of revisions
  • Landing page included
Prototype Sprint
A set for a day for 1 person
$749
  • 3 screens + user flow
  • For idea validation or pitch decks
  • Delivered in 3 business days
🔐 Available via Upwork for secured contracting
What my clients say
  • “Arthur is one of those unique vendors that spends an extraordinary amount of time trying to understand your objectives, but even along the way, can give you pointers, previews, etc. of what his work would look like so you can refine your own thinking. When I was trying to create a brand presence for a new company, I didn't have all of my thoughts well planned out, including what an appropriate look and feel would be. Arthur was more than patient, helped me plan things out, and built us a site and framework that gave us not just an improved presence, but flexibility going forward. Well after the engagement was over, he continued to do minor site changes and improvements for me without charge.
    If you need UI/UX or any site done, you should strongly consider Arthur. You won't be disappointed!”
    Aaron Masih
    Executive at CMSPI - Smarter Payments Intelligence
  • “Working with Arthur was a turning point for our product. He quickly helped us cut through the noise, validate our core idea, and turn it into a clear MVP roadmap. His mix of strategic thinking, UX clarity, and ability to lead remote teams made the entire process smooth and focused. Highly recommend him if you're serious about launching something lean, smart, and purposeful.”
    Alex Metiolkin
    Project Manager in Robotron Datenbank-Software GmbH
  • “Arthur is a very multi talented and driven individual. His passion for the creation of self-improvement apps and desire to help companies grow is very evident from the first time meeting him. When working with Arthur, he was able to show the ability to learn and adapt to new concepts. I have faith that his work will continue to prove noteworthy for all of his clients.”

    Joshua Blount
    CEO in Techeters
  • "We are very happy with the designs Arthur was able to deliver on very short notice. He really took the time to understand what we wanted and involved us in the process so it was easy to implement feedback and an finalize the project. We look forward working with him on other projects as well."
    Jildo Aafjes
    Co-Founder in Making.com
  • “Arthur is one of the best when it comes to UX-UI. The designs were delivered very quickly ad with the quality. He really understands the design aspects and also delivers the requested changes. Will definitely hire in future."
    Ashutosh Arage Co-Founder at Exaltare
    Co-Founder in Exaltare
  • “I loved working with Arthur on graphic design and illustration projects. He is fast, efficient, and his design is beautiful. Highly recommend!”
    Arianna O'Dell
    VP of Marketing in Airlink
  • “Arthur was a pleasure to work with on our project. He demonstrated outstanding technical expertise, excellent communication, and a proactive attitude throughout. His professionalism and problem-solving skills greatly contributed to the success of the project.”
    Dmitrii Ghimisli
    CEO in Eliva Press
Let’s build your MVP right from day one
Tell me about your idea — and I’ll show you how it can work in the real world.
Get quote in 24 hours
Submit the form and I'll send an offer tomorrow
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